What products and services do they offer?
Womenswear, menswear, childrenswear, baby, giftcards, instore and online services
What materials/techniques do they use?
Tailoring, Bespoke shapes, digital print, embroidery, chiffon
How much do they sell their products for/where do they sit in the market?
Mid-end market, student and professional
List their competitors?
Mango, All Saints, House of Fraser, Reiss
What is their unique selling point?
Good how they filter down from the catwalk
Unique, classical feel
How do they promote themselves/what image are they trying to portray?
Adverts in magazines
How would you describe the customer?
Mostly female, professionals
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